As The Who closed two weeks of intense but incredible olympic games, I casted an eye onto the effect the games might have on this generation. The legacy of the games was to encourage the next generation but there is never a time like the present.
The money spent on the project was substantial, around £9 billion. This isn't pocket money, this is business. A return on this investment would of been considered in the blueprint, notably through tourism. This, however, is when a plan doesn't come together.
The games were held in London, already one of the top cities for tourists in the world. People in all corners of the globe know London. They know what it has to offer and London didn't need the olympic games to showcase itself.
The figures have shown that the expected tourist numbers for the games were significantly lower than expected. This could be related to the economic situation felt across the globe as we all think about every penny we spend. In Weymouth, the park and ride system that was implemented for the olympics just sat there collecting dust. The streets of London outside the olympic park looked like a wasteland.
Am I saying the olympics were a failure? definitely not. They were organised brilliantly and the sporting side of it was a resounding success. The commercial venture is what worries me. This project was supposed to bring money to the city, that could then spread to the corners of the country. The problem is simple, London has reached its tourism potential.
It would of been better to have held the games in a city with potential for more visitors. Manchester, Glasgow, Cardiff, possibly even Birmingham. Though this isn't without its problems. Would any of these other cities have been able to beat the Paris bid? It certainly would have been more difficult, but these cities have potential to have more global reach.
The problem with the United Kingdom is evident, it is a one city country. People only visit the country to go to London. Italy has Milan, Venice, Rome. Germany has Berlin, Frankfurt, Munich. Even Spain has more than one tourist destination with Barcelona and Madrid. The United Kingdom has landed all its eggs into the city of London.
There needs to be a plan that attracts tourists out of London to visit other cities in equal measures. This country has rich history and so much potential for tourism lays outside London. The olympic games could have provided that opportunity. Instead I expect no change in the tourism figures in the future. This generation has simply missed the hurdle.
Although I believe these games will have inspired the next generation to take up a sport, I believe this generation will remain uninspired. Money unfortunately defines us and this project has created a massive crater into the financial capability of a lot of people. They will never see a return on their investment as the commercial venture of the olympic games has been a failure.